Throughout human history, our species has been enamored with celebrities. Initially, these individuals were shamans and tribal chiefs, replaced by kings, queens, princes, warriors and priests as time moved on. Though titles and identities have changed, man confers celebrity for a few primary traits: power, physical prowess, wealth and beauty.
Today, in modern Western society, our celebrities are primarily athletes and entertainers and our image of them is somewhat schizophrenic. On the one hand, we expect them to be more than they are; interested in every aspect of their lives, we support the industries that fawn over them, wear jerseys emblazoned with their names and pay ridiculous fees just to be in their presence. Convinced of their importance, we readily overlook their foibles (multiple divorces, drug use, criminal behavior), which often only enhance their celebrity. On the other hand, our sadistic side feeds the gossip mills and the cable shows that focus on their dysfunctional lives; as individuals, they are afforded little privacy.
Man's tendency to worship celebrity is a reflection of the human condition. Well aware of our own flaws and limitations, we are reassured that others have conquered them. And while admiring the talent and achievements of these celebrities, we are also comforted by their failures. In the end, they boost our own self esteem.