Over the past few decades, advertisers have acknowledged the diversity of human society by including persons of color, mixed-race couples, gay couples and disabled individuals in TV commercials. This move is certainly appropriate and long overdue.
Now, however, they seem intent on celebrating obesity. While this decision is likely an effort to reflect an accurate image of American society (and to appeal to all who watch their commercials), I am concerned that it sends the wrong message to vulnerable individuals, especially children.
Obesity is not normal. Furthermore, it is associated with many health risks, from diabetes and heart disease to degenerative joint disease. Indeed, obese individuals are often included in advertisements for diabetic medications, suggesting that the drug will negate any need for a lifestyle change. Celebrating obesity in adults ensures that this scourge will continue to plague American society.
See also: The Cycle of Obesity
