Yesterday morning, I tuned into College Game Day on ESPN just in time to watch a college student win one million dollars by kicking a field goal. What an offensive gimmick, witnessed by football fans across the nation, many of whom work two jobs to pay their rent and feed their family, perhaps foregoing medical care to do so.
Corporate America, apparently including Disney (majority owner of ESPN), is insensitive to the outrageous economic disparity that characterizes this country. A reward in the $100s would seem to be more appropriate.
Beyond this made-for-TV spectacle, such instant wealth encourages young people to pursue gambling, online stardom and other high risk ventures rather than more traditional and more satisfying routes to a successful career. If Disney has money to burn, I suggest they take a more socially responsible approach to spending it.
